MEDIA CONSUMPTION INFORMATION FROM AMPS® 2008A

The previous AMPS® survey saw the print medium heading steadily for a 60% share of South African adults' media consumption. AMPS® 2008A shows the goal a mere 0.1 of a percentage point away - readership of newspapers and magazines is currently at 59.9%, significantly up on the previous period, and resoundingly up on the 55.5% seen in AMPS® 2007A.

In total, 18,750-million adults consume print, with specific gains being made in the Northern Cape and Free State, amongst females and, encouragingly, in the 16-24 age group.

Newspaper snippets

• Number of daily titles measured: 22 (down from 20, AMPS® 2007B)
• Number of weekly titles: 27
• Average number of titles per reader: 2.52 (up from 2.49)
• Highest reach: Gauteng (68.8%)
• Lowest reach: Eastern Cape (29.3%)
• Wealthiest daily readership (ave. household income): Business Day, R20 583.00
• Wealthiest weekly readership: Beeld Naweek, R17 044.00
• Top five highest readers per copy, based on ABC Jan-Jun 2008:
  1. Sowetan, 15.8
  2. Daily Sun, 10.2
  3. The Herald, 9.7
  4. Daily Dispatch, 9.0
  5. The Citizen, 7.6

The growth of newspapers since 1999

Magazine snippets

• Number of magazines measured: 123 (129 in AMPS® 2007B)
• Average number of magazine publications per reader: 4.06 (down from 4.25)
• Highest reach: Western Cape (60.3%)
• Lowest reach: Eastern Cape (26.7%)
• Magazine with the wealthiest readership (ave. household income): Finweek, R21 608.00
• Top five highest RPC (readers per copy), based on ABC Jan-Jun 2008:
  1. Amakhosi, 40.1
  2. Kickoff, 36.8
  3. Topcar, 25.0
  4. Auto Trader, 24.0
  5. Bona, 23.5

Download the Full report.

Source: SAARF